We Dream & Build
The Next Generation of

E-commerce Brands

Key Figures

$52M

revenue in the last
3 years

$10M

spent profitably
on performance
marketing channels

$4M

spent on
inventory annually

Amazon #1

Best Seller

Operated By Bootstrapped Founders

JOHN LI

CEO / Co-Founder

John started his first business, BeLive, a gummy supplement brand, right out of college with $5,000. After four years of solopreneurship, he scaled the company to 8 figures. Then it was successfully acquired by a German private equity firm.

Auden Wu

CEO / Co-Founder

Auden co-founded Giftacup, a personalized gifting brand, that scaled to multi-7 figures after 3 years. He also founded his own multi-6 figures digital advertising agency.

Omni-channel Approach

Amplify DTC Growth through Influencer Collaborations

International Expansions